Relationship Profitability
Know what the relationship is worth before you price it.
Model expected deposits, fee income, funding cost, net contribution, rate discipline, approval path, and ALCO-ready talking points before a banker chases the next relationship.
Expected net
$1.01M
Risk-adjusted
$721K
Modeled deposits
$27M
Pricing warnings
0
Selected relationship
Southwest Arkansas Surgical Supply
Southwest Arkansas Surgical Supply is an existing relationship where the modeled value is mostly deposit defense and wallet-share expansion.
Net contribution
$23K
Max justified rate
5.10%
Conversion model
77%
Payback
1 month
Pricing discipline: Use this as internal pricing discipline only. It is not a customer quote, advertised rate, or guarantee of product availability.
Expected deposits
$27,218,500
Modeled operating and retention balances
Annual fee income
$360,000
Treasury, card, and merchant products
Risk-adjusted value
$721,292
Probability-adjusted annual contribution
Do not overpay
0
Relationships needing pricing discipline
Manager reviews
40
Approval paths generated
Profitability Ranking
Ranked by risk-adjusted value so managers can see which relationships deserve pricing flexibility and which should not be bought with rate.
Pricing Guidance
Internal guidance
3.33%
Use this as internal pricing discipline only. It is not a customer quote, advertised rate, or guarantee of product availability.
Modeled max justified rate
5.10%
Modeled asset yield
5.35%
Funding cost assumption
2.90%
Relationship fee offset
1.15%
Source proof
Sanitized core relationship extract - May 27, 2026 demo extract - Demo
ALCO Summary
Southwest Arkansas Surgical Supply: $23K modeled annual net contribution and $17K risk-adjusted value.
$603K modeled deposits with $20K estimated annual funding cost at the internal guidance rate.
$7K modeled annual fee income from treasury, card, or merchant products.
Pricing room: modeled max justified deposit rate is 5.1% before the relationship falls below target margin.
Product-Line Economics
Deposits
Modeled from expected operating balances, 5.35% asset yield assumption, and 3.33% internal pricing guidance.
$12,181
Model confidence
Treasury
Payment-volume and product-fit signals support ACH, RDC, positive pay, wires, sweep, or payroll discovery.
$7,200
Model confidence
Lending / Mortgage
No credit decisioning is implied; lending value remains a referral estimate.
$0
Model confidence
Cards / Merchant
Card and merchant economics are included only when product fit or small-business workflow supports the conversation.
$0
Model confidence
Retention
Core Intelligence uses bank-owned relationship activity to estimate deposits protected before attrition.
$4,020
Model confidence
Approval Path
Deposit pricing discipline
RequiredChief Deposit Officer
Keep pricing inside the modeled max justified rate before quoting anything externally.
Treasury pricing and implementation
RequiredTreasury Manager
Treasury fee income is part of the relationship value model.
Lending or mortgage handoff
OptionalCommercial Credit
Any lending or mortgage estimate requires normal bank qualification, disclosures, and approval.
CRM attribution
RequiredMorgan Avery
Calls, meetings, proposals, opened accounts, deposits, products, and revenue need source-to-outcome attribution.
Guardrails
Relationship Profitability is an internal planning model, not a customer-facing rate quote or guarantee.
Credit, mortgage, treasury pricing, and deposit exceptions still require normal bank approval workflows.
Core Intelligence actions are relationship-service intelligence from bank-owned data, not FCRA prescreening or credit decisioning.
Do not imply private competitor knowledge unless an explicitly sourced record supports the statement.